What the work covers
A brand identity is the set of decisions that makes a small business recognisable before anyone reads its name. I design the mark, the type, the colours, and the rules that tie them together, then test them on the things you actually use: a label, a receipt, a delivery box, a shop window.
Most of my identity clients are makers: ceramicists, stationers, paint makers, flower studios. Their product is already beautiful, so the brand has to frame it and then step back. That means few colours, one or two typefaces, and layouts that still work when they come out of an ordinary office printer.
How a project runs
Every project starts with a half-day conversation and ends with files your team can use without me. In between, you see two distinct routes, pick one, and we refine it together over two rounds. No option is shown as a lone logo on a white page. Each one sits on real items, so you judge it the way your customers will.
What you keep
You own everything at the end. The guidelines are short on purpose, twelve pages at most, because long manuals stay closed. When the identity needs to reach packaging or a website, those services build on the same system.
