Notes from a working studio
Working notes on process, pricing, type, and photography. How projects run, what they cost, and the craft details that make the work hold up.
How I price a project, and why I stopped counting hours
Fixed prices with a written scope, a monthly option for steady work, and the three questions I ask before I put a number on anything.
Hugo Merrin
Designing with a developer in the room
At Fernlow Studio our developer joins the first sketch review, not the last file drop. What changed, and the hand-off checklist we send with every site.
Elio Brask
Choosing type for a small brand
Two families at most, tested at the smallest size first, and licensed for every place they will live. Notes from eleven years of type decisions.
Hugo Merrin
Twelve stills in two studio days
Notes from art-directing a still-life campaign: a shot list written as sentences, one light, props that earn their place, and room left for type.
Hugo Merrin