---
title: "Brand identity"
description: "A mark, a type system, and a colour palette that hold up from a price tag to a shop sign."
url: "https://margo-astro.pages.dev/services/brand-identity/"
---

# Brand identity

> A mark, a type system, and a colour palette that hold up from a price tag to a shop sign.

- **From**: €9,200 per project
- **Timeline**: 6–8 weeks

## What you walk away with.

- Logo and wordmark
- Colour palette
- Type system
- Stationery and labels
- Brand guidelines (PDF)
- Editable source files

## Craft involved

- Research
- Sketching
- Typography
- Print production

## How the work runs.

1. **Brief** (Week 1)
   A half-day conversation about your customers, your product, and what the brand has to carry. I send back a one-page brief to sign off.
2. **Two routes** (Weeks 2–3)
   Two distinct directions, each shown on real items: a label, a card, a sign.
3. **Refine** (Weeks 4–6)
   Two rounds of changes on the chosen route, until every piece works together.
4. **Hand-off** (Weeks 7–8)
   Final files, a short guidelines PDF, and a call to walk your team through them.

## Asked about this service.

### Do you also name businesses?

Yes, when the brief needs it. Naming adds about two weeks and is quoted on its own.

### How many logo options will I see?

Two complete routes, each shown on real items. Fewer, stronger options make the choice clearer.

### Who owns the final files?

You do. Full rights pass to you with the final payment, along with the editable source files.

## What the work covers

A brand identity is the set of decisions that makes a small business recognisable before anyone reads its name. I design the mark, the type, the colours, and the rules that tie them together, then test them on the things you actually use: a label, a receipt, a delivery box, a shop window.

Most of my identity clients are makers: ceramicists, stationers, paint makers, flower studios. Their product is already beautiful, so the brand has to frame it and then step back. That means few colours, one or two typefaces, and layouts that still work when they come out of an ordinary office printer.

## How a project runs

Every project starts with a half-day conversation and ends with files your team can use without me. In between, you see two distinct routes, pick one, and we refine it together over two rounds. No option is shown as a lone logo on a white page. Each one sits on real items, so you judge it the way your customers will.

## What you keep

You own everything at the end. The guidelines are short on purpose, twelve pages at most, because long manuals stay closed. When the identity needs to reach packaging or a website, those services build on the same system.