Brands that sell the craft.
Identity, packaging, and print for small makers. One designer in Lisbon, from the first call to the last print proof.
Brands that sell the craft.
Identity, packaging, and print for small makers. One designer in Lisbon, from the first call to the last print proof.
Brands that sell the craft.
Identity, packaging, and print for small makers. One designer in Lisbon, from the first call to the last print proof.
Brands that sell the craft.
Identity, packaging, and print for small makers. One designer in Lisbon, from the first call to the last print proof.
Brands that sell the craft.
Identity, packaging, and print for small makers. One designer in Lisbon, from the first call to the last print proof.
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Recent work, from brief to shelf
Recent work, from brief to shelf
Recent work, from brief to shelf
Branding · Packaging2025
Marrow Kiln
One label layout now carries 40 glazes.
Brand identity, Packaging
Branding · Print2024
Werrin Paper
Six product lines share one envelope range in two inks.
Brand identity, Print
Art direction2025
Saltmoor
Twelve campaign stills from two studio days.
Art direction, Set design
Branding · Packaging2023
Ravel & Hue
A 96-colour fan sorted by light, not by name.
Colour system, Packaging, Website
Five services, one pair of hands
What I work with
Five services, one pair of hands
Brand identity A mark, a type system, and a colour palette that hold up from a price tag to a shop sign.
- Logo and wordmark
- Colour palette
- Type system
- Stationery and labels
- Brand guidelines (PDF)
- Editable source files
From €9,200 per project
See the detailsWeb design Calm, fast websites that show the work clearly and make the next step obvious.
- Site map and page outlines
- Phone and desktop designs
- Component library
- Clickable prototype
- Build or developer hand-off
- Recorded editing walkthrough
From €7,600 per project
See the detailsArt direction A clear look for campaigns and product pictures, planned frame by frame before the shoot.
- Moodboard and written direction
- Shot list and schedule
- Set and prop sourcing
- Direction on set
- Final selection and grading notes
From €1,400 per day
See the detailsPackaging Labels, boxes, and bags that read from across a shop and still feel considered at home.
- Label and surface system
- Dielines and structure notes
- Full-size mock-ups
- Print-ready artwork
- Proof checks and printer hand-off
From €6,200 per range
See the detailsPhotography commissions Still life, product, and architecture photographs, shot to a written list and a calm, warm grade.
- Shot list and pre-shoot plan
- Studio or location shoot days
- Edited, colour-graded images
- Web and print sizes
- Licence for your own brand channels
From €1,800 per shoot day
See the detailsFive services, one pair of hands
Brand identity
A mark, a type system, and a colour palette that hold up from a price tag to a shop sign.
From €9,200 per project
See the detailsWeb design
Calm, fast websites that show the work clearly and make the next step obvious.
From €7,600 per project
See the detailsArt direction
A clear look for campaigns and product pictures, planned frame by frame before the shoot.
From €1,400 per day
See the detailsPackaging
Labels, boxes, and bags that read from across a shop and still feel considered at home.
From €6,200 per range
See the detailsPhotography commissions
Still life, product, and architecture photographs, shot to a written list and a calm, warm grade.
From €1,800 per shoot day
See the details
Five services, one pair of hands
Brand identity
A mark, a type system, and a colour palette that hold up from a price tag to a shop sign.
From €9,200 per project
See the detailsWeb design
Calm, fast websites that show the work clearly and make the next step obvious.
From €7,600 per project
See the detailsArt direction
A clear look for campaigns and product pictures, planned frame by frame before the shoot.
From €1,400 per day
See the detailsPackaging
Labels, boxes, and bags that read from across a shop and still feel considered at home.
From €6,200 per range
See the detailsPhotography commissions
Still life, product, and architecture photographs, shot to a written list and a calm, warm grade.
From €1,800 per shoot day
See the details
Five services, one pair of hands
Brand identity
A mark, a type system, and a colour palette that hold up from a price tag to a shop sign.
From €9,200 per project
See the details- Logo and wordmark
- Colour palette
- Type system
- Stationery and labels
- Brand guidelines (PDF)
- Editable source files
Web design
Calm, fast websites that show the work clearly and make the next step obvious.
From €7,600 per project
See the details- Site map and page outlines
- Phone and desktop designs
- Component library
- Clickable prototype
- Build or developer hand-off
- Recorded editing walkthrough
Art direction
A clear look for campaigns and product pictures, planned frame by frame before the shoot.
From €1,400 per day
See the details- Moodboard and written direction
- Shot list and schedule
- Set and prop sourcing
- Direction on set
- Final selection and grading notes
Packaging
Labels, boxes, and bags that read from across a shop and still feel considered at home.
From €6,200 per range
See the details- Label and surface system
- Dielines and structure notes
- Full-size mock-ups
- Print-ready artwork
- Proof checks and printer hand-off
Photography commissions
Still life, product, and architecture photographs, shot to a written list and a calm, warm grade.
From €1,800 per shoot day
See the details- Shot list and pre-shoot plan
- Studio or location shoot days
- Edited, colour-graded images
- Web and print sizes
- Licence for your own brand channels
- Years in practice
- 11
- Projects shipped
- 140+
- Average rating from 86 reviews
- 4.9
- To answer a new enquiry
- 24h
- Years in practice
- 11
- Projects shipped
- 140+
- Average rating from 86 reviews
- 4.9
- To answer a new enquiry
- 24h
- Years in practice
- 11
- Projects shipped
- 140+
- Average rating from 86 reviews
- 4.9
- To answer a new enquiry
- 24h
Eleven years of designing for people who make things.
I learned design in a print shop, not on a screen. Setting type by hand taught me that a detail is felt before it is seen, and I still draw every identity that way, from the first sketch to the press check.
Since then I have worked with makers of every kind. Potters, paper mills, tea merchants, and linen weavers: small teams who know their craft and want a brand that sounds like them.
I keep my client list short on purpose. From my studio in Lisbon I take on a few projects at a time, reply within a day, and stay on until the last file is printed or live.
More about me
Where I've worked
Independent practice Brand designer and art director · Lisbon 2021 – Today
Identities, packaging, and print for small makers, from the first sketch to the press check.
Studio Ferrow Senior designer · Porto 2018 – 2021
Led packaging ranges for food and drink clients and ran the studio's print checks.
Quillmere Designer · London 2016 – 2018
Logo systems, type pairings, and launch campaigns for independent retail brands.
Tessel Print Works Junior designer · Lisbon 2015 – 2016
Set type by hand, mixed inks, and learned how paper changes a design.
Eleven years of designing for people who make things.
I learned design in a print shop, not on a screen. Setting type by hand taught me that a detail is felt before it is seen, and I still draw every identity that way, from the first sketch to the press check.
More about meWhere I've worked
Independent practice Brand designer and art director · Lisbon 2021 – Today
Identities, packaging, and print for small makers, from the first sketch to the press check.
Studio Ferrow Senior designer · Porto 2018 – 2021
Led packaging ranges for food and drink clients and ran the studio's print checks.
Quillmere Designer · London 2016 – 2018
Logo systems, type pairings, and launch campaigns for independent retail brands.
Tessel Print Works Junior designer · Lisbon 2015 – 2016
Set type by hand, mixed inks, and learned how paper changes a design.
In their words, not mine.
5.0 out of 5
Hugo spent a morning in the kiln room before he drew anything. The labels read like our glaze notebook, and our stockists noticed straight away.
Joel Ashcombe Founder, Marrow Kiln5.0 out of 5
He sent a shot list written as sentences, so everyone on set knew what each frame was for. We never reshot a single frame.
Ruairi Kell Co-founder, Saltmoor 4.8 out of 5
Clear scope, fixed price, and a weekly call that never ran over. The proofs arrived when he said they would, every time.
Matthias Oberle Managing director, Werrin Paper5.0 out of 5
Most designers send files and disappear. Hugo came to the press, pulled a test print himself, and adjusted the type on the spot.
Lior Mattes Co-owner, Corvane Press 5.0 out of 5
He kept every small colour decision on one shared sheet, so nothing was decided twice. Our shop staff now explain the fan without notes.
Dario Wrenfield Head of colour, Ravel & Hue4.9 out of 5
We asked for nicer gift bags and ended up with a tidier stockroom. Everything ships flat now, and the bags still look good on the counter.
Ezra Pellow Owner, Pellow & Co.
In their words, not mine.
5.0 out of 5
Hugo spent a morning in the kiln room before he drew anything. The labels read like our glaze notebook, and our stockists noticed straight away.
Joel Ashcombe Founder, Marrow Kiln5.0 out of 5
He sent a shot list written as sentences, so everyone on set knew what each frame was for. We never reshot a single frame.
4.8 out of 5
Clear scope, fixed price, and a weekly call that never ran over. The proofs arrived when he said they would, every time.
Matthias Oberle Managing director, Werrin Paper5.0 out of 5
Most designers send files and disappear. Hugo came to the press, pulled a test print himself, and adjusted the type on the spot.
5.0 out of 5
He kept every small colour decision on one shared sheet, so nothing was decided twice. Our shop staff now explain the fan without notes.
Dario Wrenfield Head of colour, Ravel & Hue4.9 out of 5
We asked for nicer gift bags and ended up with a tidier stockroom. Everything ships flat now, and the bags still look good on the counter.
In their words, not mine.
5.0 out of 5
“Hugo spent a morning in the kiln room before he drew anything. The labels read like our glaze notebook, and our stockists noticed straight away.”
Joel Ashcombe Founder, Marrow Kiln5.0 out of 5
“He sent a shot list written as sentences, so everyone on set knew what each frame was for. We never reshot a single frame.”
4.8 out of 5
“Clear scope, fixed price, and a weekly call that never ran over. The proofs arrived when he said they would, every time.”
Matthias Oberle Managing director, Werrin Paper5.0 out of 5
“Most designers send files and disappear. Hugo came to the press, pulled a test print himself, and adjusted the type on the spot.”
5.0 out of 5
“He kept every small colour decision on one shared sheet, so nothing was decided twice. Our shop staff now explain the fan without notes.”
Dario Wrenfield Head of colour, Ravel & Hue4.9 out of 5
“We asked for nicer gift bags and ended up with a tidier stockroom. Everything ships flat now, and the bags still look good on the counter.”
Recent clients
Recent clients
By the month, or by the project.
Two ways in, both priced up front. A monthly seat for ongoing work, or a fixed quote for one project.
Agree the scope
A short call to set the work and the first week. The first invoice holds your month.
Send briefs as they come
By email or in a shared folder, one at a time: a label, a box, a landing page.
Go through it together
A weekly call on the drafts in progress. Source files follow every approval.
Your brand, packaging, and print in one pair of hands.
2 openings left this month
Monthly retainer
A set monthly fee for your regular brand and print requests. Suits teams that send work every week.
€6,400/ month
- One request in progress at a time
- First drafts the same week
- Brand, packaging, and print
- A weekly review call
- Source files with every delivery
- Rolling monthly terms
One-off project
A fixed quote for one identity, range, or campaign. Scoped on a call and priced before work starts.
- Price agreed up front
- Print and web files
- Handover to your printer
- A month of support
By the month, or by the project.
Two ways in, both priced up front. A monthly seat for ongoing work, or a fixed quote for one project.
Brand identity
A new mark, type, and colour, or a careful refresh.
- Logo and wordmark
- Colour palette and type system
- Stationery and labels
- A short brand guide
From €9,200 / project
Packaging range
Labels, boxes, and bags that sit well together on a shelf.
- Label and surface system
- Dielines and structure notes
- Print-ready artwork
- Proof checks with your printer
From €6,200 / range
Art direction
Campaign stills and product shoots, planned and run on set.
- Moodboard and written direction
- Shot list and schedule
- Direction on set
- Final selection
From €1,400 / day
5 months still open
- Jan Booked
- Feb Booked
- Mar Open
- Apr Booked
- May Open
- Jun Booked
- Jul Booked
- Aug Open
- Sep Booked
- Oct Booked
- Nov Open
- Dec Open
By the month, or by the project.
Two ways in, both priced up front. A monthly seat for ongoing work, or a fixed quote for one project.
2 months free with yearly billing
Part-time retainer
Two weeks of my time each month. For brands with a lighter but regular flow of requests.
€3,600/ month
- One request in progress at a time
- Drafts within three working days
- Brand and print
- A review call every two weeks
Monthly retainer
A set monthly fee for your regular brand and print requests. Suits teams that send work every week.
€6,400/ month
- One request in progress at a time
- First drafts the same week
- Brand, packaging, and print
- A weekly review call
- Source files with every delivery
- Rolling monthly terms
Priority retainer
Two requests in progress at once. For launches, seasonal ranges, and busy quarters.
€11,200/ month
- Two requests in progress at a time
- Brand, packaging, print, and launch
- Two review calls a week
- Source files with every delivery
Asked before every project.
01What happens after I get in touch?
I reply within a day with a few questions about your goals, your dates, and your budget. If we are a good fit, a short call follows, then a written scope with a fixed price and a timeline.
02Do you work with my developer or printer?
Yes. I send print-ready files with written specs, check the first proofs, and stay on the thread with your developer until the site is live.
03How do you price a project?
Every project gets a fixed price, set from a written scope before work starts. If your needs change, we agree on the change in writing first, so the invoice never surprises you.
04When do I pay?
A project is paid in two parts: half to book the dates, the rest on delivery. The monthly plan is billed at the start of each month, by bank transfer or card.
05Who owns the final files?
You do. With the last payment, full rights pass to you, along with the editable source files and a short guide to using them.
Open for new projectsA question I missed? Ask it on a call.
A short video call about your project, your dates, and your budget. You leave with a clear next step, whether or not we work together.
24 hours at most for a reply
Book a first callAsked before every project.
01What happens after I get in touch?
I reply within a day with a few questions about your goals, your dates, and your budget. If we are a good fit, a short call follows, then a written scope with a fixed price and a timeline.
02Do you work with my developer or printer?
Yes. I send print-ready files with written specs, check the first proofs, and stay on the thread with your developer until the site is live.
03How do you price a project?
Every project gets a fixed price, set from a written scope before work starts. If your needs change, we agree on the change in writing first, so the invoice never surprises you.
04When do I pay?
A project is paid in two parts: half to book the dates, the rest on delivery. The monthly plan is billed at the start of each month, by bank transfer or card.
05Who owns the final files?
You do. With the last payment, full rights pass to you, along with the editable source files and a short guide to using them.
Asked before every project.
01What happens after I get in touch?
I reply within a day with a few questions about your goals, your dates, and your budget. If we are a good fit, a short call follows, then a written scope with a fixed price and a timeline.
02Do you work with my developer or printer?
Yes. I send print-ready files with written specs, check the first proofs, and stay on the thread with your developer until the site is live.
03How do you price a project?
Every project gets a fixed price, set from a written scope before work starts. If your needs change, we agree on the change in writing first, so the invoice never surprises you.
04When do I pay?
A project is paid in two parts: half to book the dates, the rest on delivery. The monthly plan is billed at the start of each month, by bank transfer or card.
05Who owns the final files?
You do. With the last payment, full rights pass to you, along with the editable source files and a short guide to using them.
