Packaging that survives the shelf and the post
Packaging is the one part of a brand people hold in their hands. It has to read from two metres away on a shelf, survive a courier, and still feel considered when it is opened at a kitchen table.
I design the surface, the label system, and, when the product needs it, the structure. For a range, the aim is one system that stretches. A ceramics studio now runs forty glazes through a single label layout, and a gift shop ships every bag flat in one box size.
From flat file to finished box
Each design is mocked up at full size on the real stock before you approve it. I prepare print-ready artwork, check the printer’s proofs against the agreed colours, and stay on call until the first run ships. You pay the printer directly, so no markup hides in the quote.
Working with what you have
Most projects keep the existing box, jar, or bottle and change what is printed on it. That keeps tooling costs down and gets the new range onto the shelf sooner. When a new structure is worth it, I say so early, with the cost beside it.
