Brand identity
Every entry tagged brand identity, newest first.
From first call to final files: how a brand project runs
The six stages every identity project goes through on my desk, what you see at each one, and why I show two directions, never five.
Hugo Merrin
Choosing type for a small brand
Two families at most, tested at the smallest size first, and licensed for every place they will live. Notes from eleven years of type decisions.
Hugo Merrin