---
title: "Art direction"
description: "A clear look for campaigns and product pictures, planned frame by frame before the shoot."
url: "https://margo-astro.pages.dev/services/art-direction/"
---

# Art direction

> A clear look for campaigns and product pictures, planned frame by frame before the shoot.

- **From**: €1,400 per day
- **Timeline**: 2–4 weeks

## What you walk away with.

- Moodboard and written direction
- Shot list and schedule
- Set and prop sourcing
- Direction on set
- Final selection and grading notes

## Craft involved

- Research
- Sketching
- 3D
- Photo editing

## How the work runs.

1. **Direction** (Week 1)
   A moodboard and a written direction that set the light, colour, and pace of the pictures.
2. **Plan** (Week 2)
   A shot list, a prop list, and a schedule for each studio day.
3. **Shoot** (Week 3)
   I direct the set and the photographer, and check every frame as it comes in.
4. **Select** (Week 4)
   We choose the finals together. I write grading notes and crop each image for its use.

## Asked about this service.

### Can you work with my photographer?

Yes. I can direct the photographer you already use, or bring a small crew I know well.

### Are props and sets included?

Props and simple sets are. Larger builds are quoted with the shoot plan, before anything is booked.

### Can you direct a shoot remotely?

Yes, with a shared shot list and a live feed from the set. For the first day, I still prefer to be in the room.

## A look, decided before the shoot

Art direction is the work that happens before anyone lifts a camera. I decide what the pictures should feel like, then plan every frame so the day runs calmly: the light, the surfaces, the props, the colour behind the product, and the order of the shots.

Most of my direction is for still life and product campaigns, where a small change in a shadow or a plinth shifts the whole mood. For one flower studio, two studio days produced twelve campaign stills, all from a single shot list.

## On set

On the day, I direct the photographer, adjust the set, and check each frame on a calibrated screen as it comes in. Nobody packs up until the list is complete, so there is no second day to book for the shot that was missed.

## After the shoot

We make the final selection together. I write grading notes so the images match wherever they appear, and crop each one for the places it will run. You end up with a small, consistent library rather than a folder of near-duplicates.