https://margo-astro.pages.dev/blog/ Working notes on process, pricing, type, and photography: how projects run, what they cost, and the craft details that make the work hold up. en Tue, 13 Oct 2026 00:00:00 GMT https://margo-astro.pages.dev/blog/from-first-call-to-final-files/ https://margo-astro.pages.dev/blog/from-first-call-to-final-files/ Tue, 13 Oct 2026 00:00:00 GMT The six stages every identity project goes through on my desk, what you see at each one, and why I show two directions, never five. Process https://margo-astro.pages.dev/blog/how-i-price-a-project/ https://margo-astro.pages.dev/blog/how-i-price-a-project/ Tue, 18 Aug 2026 00:00:00 GMT Fixed prices with a written scope, a monthly option for steady work, and the three questions I ask before I put a number on anything. Business https://margo-astro.pages.dev/blog/designing-with-developers-in-the-room/ https://margo-astro.pages.dev/blog/designing-with-developers-in-the-room/ Tue, 09 Jun 2026 00:00:00 GMT At Fernlow Studio our developer joins the first sketch review, not the last file drop. What changed, and the hand-off checklist we send with every site. Process https://margo-astro.pages.dev/blog/choosing-type-for-a-small-brand/ https://margo-astro.pages.dev/blog/choosing-type-for-a-small-brand/ Tue, 14 Apr 2026 00:00:00 GMT Two families at most, tested at the smallest size first, and licensed for every place they will live. Notes from eleven years of type decisions. Craft https://margo-astro.pages.dev/blog/twelve-stills-in-two-studio-days/ https://margo-astro.pages.dev/blog/twelve-stills-in-two-studio-days/ Tue, 03 Feb 2026 00:00:00 GMT Notes from art-directing a still-life campaign: a shot list written as sentences, one light, props that earn their place, and room left for type. Photography https://margo-astro.pages.dev/blog/the-first-two-weeks-with-a-new-client/ https://margo-astro.pages.dev/blog/the-first-two-weeks-with-a-new-client/ Tue, 25 Nov 2025 00:00:00 GMT How Fernlow Studio starts every project: a short questionnaire, one kickoff with the person who decides, a shared folder with a fixed shape, and a box of materials in the post. Business https://margo-astro.pages.dev/blog/the-tools-on-my-desk/ https://margo-astro.pages.dev/blog/the-tools-on-my-desk/ Tue, 16 Sep 2025 00:00:00 GMT Pencils, a cutting mat, a proof printer, and one calibrated screen. The tools I use every week, described by the job they do, not the name on the box. Craft